The brand was further promoted by sponsoring the PBS show Home Cooking, and by introducing the mixers to television chefs such as Julia Child and Martha Stewart. KitchenAid began manufacturing blenders and other small appliances in the mid-1990s. This combined with a change in marketing strategy for KitchenAid, which resulted in a doubling of brand awareness over the course of the following three years. Although the retailer had been carrying KitchenAid products since 1959, the new stores introduced the mixers to a wider range of home cooks. In 1988, retailer Williams Sonoma was opening new stores across the United States and released a cobalt blue stand mixer for the company. The company used the popularity of celebrity chefs during the late 1980s to seize the chance to expand its customer range. Refrigerators were added to the product line later in 1986. After being cleared by a federal appeals court in January 1986, Whirlpool Corporation was cleared to purchase KitchenAid for $150 million, after initial complaints regarding competition from dishwasher manufacturers White Consolidated Industries and Magic Chef were dismissed. In 1985, the company purchased the Chambers Company to incorporate its range of cookers into the KitchenAid brand. The product range expanded beyond stand mixers for the first time in 1949, when dishwashers were introduced. Model "K", which introduced the trademarked KitchenAid silhouette After the war, production started up again in 1946 when the factory moved to Greenville, Ohio, to expand capacity. The factory was closed for the duration of World War II. KitchenAid mixers remained popular, and in the late 1930s, the factory would completely sell out its products each Christmas. In the 1920s, several other companies introduced similar mixers, and the Sunbeam Mixmaster became the most popular among consumers until the 1950s. The model "G" mixer, about half the weight of the "H-5" was released in August 1928. The H-5 mixer was smaller and lighter than the C-10, and had a more manageable five-quart bowl. In 1922, KitchenAid introduced the H-5 mixer as its new home-use offering. The C-10 machine was also marketed heavily toward soda fountains and small commercial kitchens, and was also sold under the FountainAid and BakersAid model names. The difficulty in convincing retailers to take up the product, the company recruited a mostly female sales force, which sold the mixers door-to-door. Prototype models were given to the wives of factory executives, and the product was named when one stated "I don't care what you call it, but I know it's the best kitchen aid I've ever had!" They were initially marketed to the farmhouse kitchen and were available in hardware stores. The first machine to carry the KitchenAid name was the ten-quart C-10 model, introduced in 1918 and built at Hobart's Troy Metal Products subsidiary in Springfield, Ohio. A late 1980s promotional campaign on the back of an expansion by retailer Williams Sonoma saw brand awareness double in three years. The brand's stand mixers have changed little in design since, and attachments from the model "K" onwards are compatible with the modern machines.ĭishwashers were the second product line to be introduced, in 1949. The company faced competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model "K", the work of designer Egmont Arens. The company was started in 1919 by The Hobart Manufacturing Company to produce stand mixers the "H-5" was the first model introduced. Powerful enough for nearly any task or recipe, whether you?re stirring wet and dry ingredients together, kneading bread dough or whipping cream.KitchenAid is an American home appliance brand owned by Whirlpool Corporation. Locking the head into place during operation keeps the beater-to-bowl contact close and efficient. The tilt-head design allows clear access to the bowl and attached beater or accessory so you can easily add ingredients for a recipe. The beater, dough hook or wire whip rotates around the bowl, giving incredible bowl coverage for comprehensive mixing. 59-Point Planetary Mixing Actionĥ9-Point Planetary Mixing Action means 59 touchpoints per rotation around the bowl for thorough ingredient incorporation. The bowl is also dishwasher-safe for quick and easy cleanup. stainless steel bowl with comfortable handle offers enough capacity to mix dough for 9 dozen cookies, 4 loaves of bread or 7 pounds of mashed potatoes in a single batch. Stainless Steel Bowl with Comfortable Handleĥ-Qt. With more than 15 optional attachments use the power of your stand mixer to help you make fusilli pasta from scratch, shred a block of parmesan cheese in seconds and so much more. The power hub turns your stand mixer into a culinary center.
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